If you visit the website of Zepto https://www.zeptonow.com/ what strikes you initially is the “SPEED” at which they are promising grocery delivery. They stick their neck out and claim that “Order” & “Don’t blink” & it will be delivered to you within 10 minutes. And “It” includes – Grocery, Vegetables…
“Ctrl + C” & “Ctrl + V” are the two commands which are managing more careers than we can ever imagine. This is the easiest trick in the book and the most used one. People with low creativity and zero originality who are in search of a shortcut to success…
If you ask this question to a brand historian, his answer would be “Everything”. With approximate 60,000 thoughts crossing our mind everyday, it’s a herculean task for brands to ensure that consumer remembers the intended brand. Not to forget, the competition breathing down the neck and an ever-dwindling attention span…