Summer Internship Program (SIP)

As all of you are getting ready for your Summer Internship Program (SIP), a 60 – day window in your PGDM course to experience the working of a company firsthand, your feelings must be mix of excitement and fear. Excitement, because of the novelty that comes from routine of college…

National Youth Day

National Youth Day: Awakening the Youth Power   ‘National Youth Day’ is celebrated in India on 12th January every year. This day marks the birth of great Indian Philosopher Swami Vivekanand Ji. He was the chief disciple of Swami Ramakrishna Paramahansa, of Ramakrishna Mission. Swami Vivekanand Ji was the first…

Understanding the Psychology of Sales

For all those who see themselves as making their careers in Marketing and Sales, Imagining about selling a product with conviction is still the most daunting task. The sales pitch used by the seller is one of the major determinants of whether the product is worth the purchase or not.…

Beating the Examination Blues

Writing examination is the most scared and fearful experience of students from all age groups. Beginning from initial years of school age to preparing for competitive examinations, students have expressed sharing symptoms of anxiety, fear, hopelessness, feeling of in capability, depression and most common one is losing self confidence. Thus,…

Mastering Your Mind for Better Mental Health and Wellbeing

    Human brain is the most complex organ of our body. It is responsible for carrying almost all the functions of our body.  However, Psycholgists and Neuro-scientists strongly believe that human mind can be trained to function in a more productive and progressive manner using various cognitive techniques including…

What’s in a color?

If you ask this question to a brand historian, his answer would be “Everything”. With approximate 60,000 thoughts crossing our mind everyday, it’s a herculean task for brands to ensure that consumer remembers the intended brand. Not to forget, the competition breathing down the neck and an ever-dwindling attention span…