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What’s in a color?

If you ask this question to a brand historian, his answer would be “Everything”. With approximate 60,000 thoughts crossing our mind everyday, it’s a herculean task for brands to ensure that consumer remembers the intended brand. Not to forget, the competition breathing down the neck and an ever-dwindling attention span…

Bounce Back! – By Dr. Vibhuti Gupta

Dear Students, Hello! Let’s start today with something most of the students feel quite often. When confronted with challenges, you feel like giving up, feel hopeless, feel helpless, feel unworthy etc. The list is endless.   Do you know something? Almost all of us are quite capable of achieving anything…

7 Skills required to ace ‘Group Discussion’-By Richa Gulani

7 Skills required to ace ‘Group Discussion’ Preparing for a group discussion well in advance helps a candidate in participating in the Group Discussions with interested and confident. However, preparation should not be limited to reading and accruing knowledge alone. One should learn to manage time, talk well, master the…

5 Steps to a Career in Financial Services Industry

5  Steps to a Career in Financial Services Industry Introduction Innovation and novelty drive the modern world. A decade ago career choices were limited to doctors, engineers, lawyers and government jobs. Most sought after jobs today didn’t even exist five years ago, and what may exist 10 years down the…

PGDM VS MBA

5 REASONS WHY A PGDM PROGRAM IS BETTER THAN AN MBA DEGREE Its that time of the year again when you are faced with a dilemma which is encountered by thousands of graduate students who want to pursue a career in the Corporate Sector: should you do an MBA or…

How to start a career in Data Science for Management students

  Data Science and its related terms such as Business analytics, Business Intelligence, Data Mining etc have become a vital and power tool for growth in the 21st century. Management graduates having understanding of data or those who are able to derive some meaningful information by exploring data have wider…